...read
about
The Milieu
in...
Trends
...blinking at the "cigarette girl's" eyes, peeping into her
docoltee and taking in the measurement of her legs and thighs while complimenting her
charm and lipstick framed smile...
TRENDS
What is at one time called fashionable is unpopular
at another time. True we are facing the year 2000, as I write this, and there are
very few restaurants left in California which have cigarette vending machines. There is
none in Monterey as far as I know. But an increasing number of restaurants offer smoking
areas, like on the patio for the visiting tourist. Smoking tobacco is not gone out of
style. It only deviated. With great interest do I watch. I like to see what's new. I
love to watch women going with the flow. It's not the inhaling part, at least in my eyes,
but seeing them sucking hot air, the dimple in their cheeks, glassy big watery eyes,
caughing, gulping a drink, yet hanging on to their cigar.
Some of you might remember restaurants which
used to have "Cigarette Girls." Walking, often on high heels in head turning
outfits, with her cigarette display cases, past and between the tables these young women
advertised and displayed not only the tobacco they sold. Today few of these ladies can
still be found in some gambling places, like the Casinos in Nevada. I liked their looks
therefore I bought cigarettes from them, way back when I still smoked.
I took trendy "Cigarette Girls" for granted
in any of the better nightclubs and restaurants. Nowadays all we have are maitre de's
offering cigars, nice cigars, expensive cigars. Still that's no comparison to blinking at
the "cigarette girl's" eyes, peeping into her docoltee and taking in the
measurement of her legs and thighs while complimenting her charm and lipstick framed
smile. Each of those women represented both the show business and sales.
Cigarette sales persons were widely replaced by robots,
who took money and spit out boxes of cigarettes. These machines never complained about
sore feet and being pinched by male customers. Not too long ago, there was not one
restaurant in the world who did not have a cigarette vending machine. Remember
advertisement on match boxes was big business too.
Today, one trend has come full circle here in
California. Before cigarettes became so common cigars were available in most restaurants.
Nowadays again many a maître de keeps cedar cigar boxes with fine handmade cigars under
lock, guarded like precious treasures. In many countries the Cuban cigars were and are
praised as the best. I used to carry a cigar cutter; it was one of my waiter's tools then.
There was a ritual to unpacking, smelling, cutting and lighting of a cigar, the proper
way. It's coming back.
There is nothing cheap about cigars. I remember selling
cigar and hundred year old cognac combinations; these sales added big bucks to any of my
guests' checks. There was a time when I asked my guest: "Is there a better way to
finish a superb meal than with one of the finest handmade cigars?" (I haven't used
this phrase for many years till lately, till now!) I used to add, "I know just the
right beverage to go with your cigar!" and "How important is this moment to
you?" before going for the close with "Can you really afford to say 'no' to a
glass of finest Cognac from the Petite Champagne, a limited bottling; so limited that it's
packaged in a numbered baccarat crystal carafe?"
No at this time it is not the in-thing around here
-- along the West Coast -- to smoke cigarettes! But cigar-smoking is up. Women too have
their suck on those six inch long round thingis. Just go out to the golf course, to the
horse races, to the in-places where the creme de la creme dines and those people having
fun.
Trend is when "the-norm" becomes an
"it-used-to-be" as the norms, standards and rules change just the same as labels
do.
The trendiest of all is the language. The good old
waiter and waitress are now here in California often called servers. A sexless word
replacing worn out old labels? Or is it maybe that waiters and waitresses look so much
alike that they are called one and the same? Waiters and waitresses aren't sexless and I
can testify to this fact. Which clipboard-boy was responsible for this slur of a good old
fashioned job description, I wonder?
Will I still be allowed to call a spade a spade and
a diamond an diamond in the future? Words change, still I call myself a waiter, I have
been doing so since 1964. Yet I remember I used to be called "Waiter!" and I
titled my male customers "Sir". Lately some of my guests call me
"Sir!" that doesn't mean a new trend but only that I am getting old.
Those changes, those drifts, directions, fashions and
flows that are the trends we lovingly refer to as "...it used to be!"
Yes! Back in the sixties and seventies most restaurants
around the globe used to carry cigars for their diners as an after dinner item. In the
Netherlands women have always been smoking cigars since such arrived in the country, so I
am told, and whoever could afford them always had a stush of the rolled tobacco leaves.

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01/03/09